Naughty or Nice?
AFA's 2009 listing of top retailers and how they recognize Christmas
Based on current advertising, below is a list of companies that avoid, ban, or use the term "Christmas" in their advertising. We will continually update the list, so check back often.
Criteria - AFA reviewed up to four areas to determine if a company was "Christmas-friendly" in their advertising: print media (newspaper inserts), broadcast media (radio/television), website and/or personal visits to the store. If a company's ad has references to items associated with Christmas (trees, wreaths, lights, etc.), it was considered as an attempt to reach "Christmas" shoppers.
If a company has items associated with Christmas, but did not use the word "Christmas," then the company is considered as censoring "Christmas."
Company uses the term "Christmas" on a regular basis, we consider that company Christmas-friendly.
Company refers to Christmas infrequently, or in a single advertising medium, but not in others.
Company may use "Christmas" sparingly in a single or unique product description, but as a company, does not recognize it.
A company may be removed from the "bad" list by providing documentation to AFA.
SPECIAL ALERT! AFA is calling for a "Christmas" boycott of Gap, Old Navy and Banana Republic stores.
Companies FOR "Christmas"
Companies marginalizing "Christmas"
Companies against "Christmas"
Advance Auto Parts